Case Study: Rachel’s Mandala

Transforming Wellness Dreams into a Digital Experience

Client: Rachel’s Mandala, founded by Rachel Clark, offering holistic wellness services, including Reiki, intuitive guidance, and spiritual healing, with a focus on creating transformative experiences for clients.

Project: Custom WordPress website design and ongoing digital marketing support.

Outcome: Enhanced client engagement, seamless booking process, and a scalable website that supports Rachel’s expanding wellness services.

Services: Website design, development, online booking integration, e-commerce, ongoing updates, email marketing, landing page creation.

Timeline:  2021 – 2024

Client Overview

Rachel’s Mandala, founded by wellness practitioner Rachel Clark, offers Reiki, Intuitive Guidance, and Spiritual Healing services. In 2021, Rachel reached out to create a website that would showcase her offerings and provide a seamless booking experience for her clients. Over the course of the project, we collaborated on not just the website’s initial design and build, but also on continuous updates and improvements to support Rachel’s expanding business. The result was a website that fully reflected Rachel’s unique brand while providing an intuitive, engaging platform for her growing audience.

The Challenge

Initial Website Needs:

  • A comprehensive website to showcase services and handle online bookings.

Key requirements:

  • Visually appealing design with clear navigation.
  • Seamless appointment booking and payment functionality.
  • Flexibility to add new services, courses, and events.
Welcome message with hands holding a pink lotus on a teal background.

My Approach

Website Design & Development:

  • Built a custom WordPress website with intuitive navigation.
  • Integrated Square and Calendly for easy appointment booking and payments.
  • Designed a cohesive brand identity with logo revisions.
Mood board showcasing themes of intimacy, passion, freedom, complexity, and creativity with nature and art imagery.

User Experience & Functionality

  • Streamlined user paths for booking services.
  • Integrated real-time website security monitoring.
  • Implemented discount codes and flexible payment options.
Website sitemap for a wellness platform detailing treatments, programs, membership, blog, and appointments.
Webpage layout comparison: temporary splash page vs. detailed homepage structure.
Rachel's Mandala website homepage offering Reiki sessions and mindfulness coaching.

Ongoing Digital Marketing Strategy:

  • Regular updates to landing pages, promotions, and course information.
  • Added ConvertKit integration for email marketing campaigns.
Rachel's Mandala website screenshot featuring treatments, programs, and membership sections.
Rachel’s Mandala offers Reiki treatments (suspended in-person, distance available) including for pets, with pricing details.

The Results

  • Increased Client Engagement: More bookings and a seamless user experience.
  • Scalable Website: Easily adapted to new services and promotional needs.
  • Improved Online Presence: Consistent updates and optimizations improved search engine rankings and site traffic.

Why It Matters

The collaboration with Rachel’s Mandala illustrates how thoughtful design and continuous improvement can help a small business grow and thrive. By focusing on both functionality and aesthetics, we created a website that not only supports Rachel’s business, but also enhances her clients’ experience. This case study highlights how I work with passionate small business owners to bring their visions to life, from concept to completion and beyond.

Andrew's unique creative process, combined with his collaborative style to design bring an elevated approach to website and brand building."

Questions? Great! Message Andrew!